Within the framework of Rue Miche Annual Runway 2026 – PULSE, 11 Vietnamese fashion brands came together to create a runway structure with a clear curatorial direction, where each collection existed not only as an independent statement but also as a “pulse” within a larger creative flow. Under the curation of Rue Miche, the brands were divided into two chapters — RHYTHM and SURGE — highlighting two aesthetic extremes currently coexisting in contemporary Vietnamese fashion.

Standout Collections & Design Perspectives

In Chapter I – RHYTHM, brands including WHITE ANT, MARBLE ROSE, VICTIM OF THE PRIME, LA SOL, and FORTYTHREE established a steady and restrained rhythm centered around structure and refinement. The collections focused heavily on tailoring techniques, silhouette construction, and wearability, presenting clean, balanced forms with natural movement. Neutral color palettes and a minimalist approach allowed materials and cuts to take center stage, creating an elegant and timeless atmosphere. The spirit of RHYTHM was not rooted in spectacle, but in depth — where every design reflected control, precision, and a refined creative mindset.

MARBLE ROSE
VICTIM OF THE PRIME
WHITE ANT
FORTYTHREE
LA SOL

Transitioning into Chapter II – SURGE, the energy intensified significantly with collections from BEUTER, BUNNY HILL CONCEPT, LIDER, RAKKIU, STRESSMAMA, and the collaborative presentation of T-REDX × ELENA NGN. These collections embraced a stronger streetwear and experimental identity, featuring bolder approaches to color, materials, and garment structure. Oversized silhouettes, complex layering, cut-out details, graphics, and textured surface treatments created visually expressive designs. In contrast to the restraint of RHYTHM, SURGE became a space for individuality and movement, where fashion transformed into a medium for expressing identity and the perspectives of a younger generation.

T-REDX × ELENA NGN
STRESSMAMA
LIDER
BUNNYHILL CONCEPT
BEUTER
RAKKIU

The contrast between the two chapters not only highlighted the identity of each participating brand, but also created a rhythmic visual structure in which collections interacted with one another rather than existing separately.

PULSE — Transforming Heartbeat Into Runway Language

With PULSE, the idea of a “heartbeat” was not merely conceptual, but directly translated into the language of the runway itself. The entire show was designed as a rhythmic flow, where lighting, sound, and the movement of the models worked together to guide the audience’s emotions.

MARBLE ROSE

In RHYTHM, the pacing remained controlled and steady, emphasizing the minimalism and structure of the garments. As the show shifted into SURGE, the tempo accelerated, lighting became sharper, and the soundtrack more intense, building momentum toward the climax of the presentation. This transformation was not only visual, but emotional — allowing the audience to physically sense the movement of creative energy throughout the show.

DYLAN wearing a design from the T-REDX × ELENA NGN collaboration

Within this context, each brand became more than just a presenter of its own collection; it contributed to a larger orchestration. This sense of resonance allowed PULSE to transcend the boundaries of a conventional runway presentation, evolving into an experience where fashion was perceived as a living entity — constantly moving, evolving, and expanding.

Official Sponsor: OMO
Hospitality & Experience Partner: Marriott Bonvoy – Le Méridien Saigon
Beverage Sponsor Partner: Hennessy
Food Sponsor Partner: Yeshi
Transportation Partner: GREEN SM