Google HCU Recovery - Is Your Site Ready For HCU Recovery?
Whatever the case, whether HCU or any of the latest major updates to your core have affected you fixing your content is essential to success. Do a content audit and look over your GSC or GA4 statistics prior to beginning the process of creating new content.
Understanding the ways in which Google updates are altering SEO strategies can be awe-inspiring. Be aware of how mobile-friendly usability security, unique views and safety all play into value-oriented SEO rankings.
What is Google HCU?
Google HCU updates aim to alter their algorithm for ranking in order to focus on content that is of real value for users as a response to the increasing quantity of websites that have keyword-laden advertising copy that doesn't provide any value for users. This strategy attempts to combat websites that focus solely on their thin content, but without any real value or significance to searchers.
Google's August 2022 HCU update modified the algorithm that it uses to assess website quality, shifting from a page-by-page assessment to a domain-wide analysis. The result was that sites deemed unhelpful could experience ranking drops throughout their whole domain, instead of only the individual pages.
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HCU Update also placed additional importance on mobile usability, favoring ones specifically made to work effectively on smartphones and other mobile devices. Additionally, it promoted sites which provide safe browsing experiences which is a sign of the internet's growing role as a platform for study, commerce and other activities that rely heavily on personal data security for users.
The September 20, 2023 Google HCU update
expanded this concept by including Experience in their definition of E-E-A-T. As a result, this made it more challenging for firms to increase their positions simply by updating blogs or articles; though this approach might be effective prior to the HCU change, it was no longer considered valid strategy.
What can you tell whether you've been struck by HCU?
Google's Core Updates through 2023, and September's helpful Content Update caused considerable harm to a number of websites. several months later, a lot of sites which were impacted have yet to recover fully from HCU.
Glenn Gabe found that only 22% of the websites that he tracks had an increase of 20% or greater in the time since HCU. Although this is encouraging, it shows that healing isn't easy for people who have been affected.
If your website has been affected by HCU, the first step should be identifying any contributing causes and conducting an audit of the content in order to evaluate the impact of these factors.
Once you've created informative and in-depth blog posts, proceed to more sophisticated techniques like disavowing spammy backlinks, removing affiliate links, adding social proof (customer testimonials, or group photos) to improve user experience and more.
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How to recover from HCU?
Following Google's HCU September 2023 update, many websites have seen dramatic declines in both traffic and rankings However, some websites show encouraging indicators of regaining their status.
In the beginning, in order to begin getting back to normal after HCU and HCU-related issues, a comprehensive review of your content should be conducted. This process entails reviewing every page of your site in order to determine if any aspects may have been affected negatively by the HCU update. You can then provide suggestions on the best way to fix any issues that are discovered.
Fixing duplicate content, eliminating links that are not of high quality, enhancing the titles and meta descriptions and making sure all mobile-friendly websites are coded properly in place are among the various tasks necessary for a site to function smoothly.
Make sure your website provides quality and original information if you wish Google to accurately assess its authority and trustworthiness. This can also aid visitors who come back regularly.
It is important to note that the recovery process from HCU may take several weeks or even months; so it's crucial to put an an extensive plan in place for improving your website.
Finding a seasoned SEO consultant to use these methods can prove extremely beneficial. Look for someone with proven results, proven data and track record. Lastly, you should be open to trying different strategies until you find the best one that is suited to your particular industry and site.
Recovering from HCU
After a lot of effort and delays, some websites are finally getting back on track after Google's September 2023 HCU update. However, it's important to be aware that SEO is an ongoing game that requires commitment to providing high-quality content that prioritizes users' experience.
Also, Google no longer considers the HCU a site-wide signal; however, pages will now be assessed individually to determine if they offer beneficial content or otherwise. Therefore, even if your website has been damaged by the HCU, recovery strategies like content marketing still viable ways of recovering.
At its core, recovering of Google HCU means making sure that your content meets with the guidelines of the E-E-A T framework. Your website will be able to ensure that it offers something of value to visitors while also strengthening relations between you and the audience you want to reach.
Recovering from HCU requires patience and persistence in your content creation efforts. Google continues to refine the algorithms they use, which could require a long time to get back up and running. One method to ensure that this occurs quickly is to consistently produce quality content that is in line with the guidelines, while being open to future changes so that your website is able to remain relevant to users as long as it is in compliance to Google's algorithms.